Milagros F. Malaya

Abstract:

Based on the findings of Malaya (2004), women entrepreneurs belonging to the printing services sector in Metro Manila exhibited a different behavior vis-a-vis their male counterparts. This research will then provide a sequel by further exploring these characteristics in a proposed typology of female entrepreneurs. By including both individual and firm dimensions, the new classification hopefully provides a better overall picture of these enterprises. Thus, the typology of women entrepreneurs will be developed based on two principal variables asserted in literature as significantly affecting the conduct of business and for which gender differences are found— management style and strategies.